Here's a sample of my work.
Social Media
Blog Posts
Feature Stories
StyleLine Magazine, Advertorial
Diplomat Pharmacy, Patient Story Excerpt
The Diplomat Observer
The Diplomat Observer
The Diplomat Observer
Web Copy
Product Descriptions
Michigan Prime
ADS
Email Copy
B2B Email Promoting Apothic Wine, Breakthru Beverage
B2B Email Promoting Tanteo, Breakthru Beverage
Scripts
SCUBAPRO, Seawing Supernova Intro Video. In this video, SCUBAPRO introduces a new high-performance fin. I reviewed pre-shot interview footage to select and organize compelling quotes to hit all key product features and benefits.
Oakland University, Transfer Video. For this spot, I wrote the voice over copy, onscreen copy, and suggested pre-shot B-roll to use to highlight the message. The video was used as a pre-roll commercial on YouTube.
Diplomat Pharmacy, Patient Story Video. I had the honor to tell patient stories, including Bethany’s experience with MS. For this video, I accompanied the creative team onsite where I assisted with the interview. I then selected excerpts from the transcript to make sure we were true to Bethany’s story while hitting key customer service points for the pharmacy.
Business Leaders of Michigan Summit Intro Video. I reviewed raw video footage of interviews, selected quotes by timestamp to tell a cohesive story, and wrote onscreen copy.